Corporate blogging to win search
The trend for most businesses is corporate blogging to win search. The funny thing I'm beginning to learn is that you don't have to have some profound "ah-ha" blog post every single time you write. The key is to focus on the keywords that will drive the traffic through search engines to your corporate blog. There is still no reason to use only keywords and write complete jibberish, but the keywords need to be prominent and early in the post.
What kind of business are you looking for?
I sat down and thought about where I work. I work at Fusework Studios. I thought about the hard things that most people don't think about. The question I asked myself was "What kind of business would I want Fusework Studios to be?"
So I prepared a list of things that I look for in a business that I work for or that I'd run. I think this exercise really helps to find out if you're the fit for a company or the company fits you. Here are some things that come to mind for myself:
Building a Web based strategy around search engine marketing
Business blogging has been becoming much more important in a solid Web based strategy. The reason for this is search engines are favoring content that is not only relevant but new and fresh. This fresh content tells search engines that you are actively putting out information to your visitors on a regular basis. This encourages them to send their users to those sites or blogs because they know it is much more likely the visitor gets what they want and will return or spread the word how reliable they are. It becomes the "quid pro quo" relationship between businesses and search engines.
Taking baby steps in discipline
It's been nearly a week since my last blog post. I'm not doing so well in the discipline department when it comes to blogging. Whoever said blogging wasn't hard was lying. I have, however, made some progress in other areas of my life in terms of discipline.
After putting it off for far too long I finally took the plunge to buy a good exercise ball. This is purchase one of many to come I have a feeling. I need something to motivate me. By buying an exercise ball it's going to force my hand and give me an opportunity to exercise.
Discipline is put to the test early
I didn't sit down as promised last night to put goals together. Instead I talked to my wife about discipline and what it means to me. We talked about what works for us. I talked about how setting long-term goals for myself was important, but more importantly I needed to do the little things to have the discipline to accomplish the goals. It was a good eye-opening discussion that I feel was needed.
Discipline is my theme in 2010
Almost everyone looks at a new year and thinks of resolutions they'd like to see themselves accomplish during the upcoming year. Most of those people will see their resolutions sink into the sunset and think, "There's always next year." Sadly the last few years I have felt like one of those people. I'd like to say I have done the things I have preached about day in and day out as well as made life better for myself and my family, but unfortunately I feel I have become another statistic of failed resolutions.
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