HOW TO: Please an unhappy customer using social media

Before social media and social networking there used to be what was called “word of mouth advertising.” This form of advertising could be the most cost effective way to spread word about your business; however, it could also do a lot of damage to a business’ reputation. Customer service is what keeps bringing back business [...]

Forget what you know about a website redesign

Forget what you know about a website redesign. I’m going to go out on a limb and just say it. You’re probably wrong. When I first started programming websites it was a race to find out who could produce the coolest, flashiest website design, and every website was trying to come out with the next [...]

Is your name a domain name?

A little over a year ago I purchased brandoncoppernoll.com and bcoppernoll.com to start building a personal brand. I set up a blog and now write on it two to three times a week. My goal is to provide information about web development, internet marketing, search marketing and business blogging, and it is a great avenue [...]

Win search. Generate traffic. Create leads.

Which is more important: a beautiful website with little to no clutter and very little content, or a website that may look a little less “artistic” that is full of content? I am hoping that you pick the second website. This website has the best chance for search engine optimization and winning you search.

Improving productivity through teamwork

Recent changes have enabled me to work more closely with the Project Managers at Fusework Studios. Part of this transition has required all of us to get to know each other a little better and get better at teamwork. One of the most important tasks at hand was to find a way to increase productivity [...]