Brandon Coppernoll Web content management, internet marketing and social media in Indiana

31Mar/102

HOW TO: Please an unhappy customer using social media

Before social media and social networking there used to be what was called "word of mouth advertising." This form of advertising could be the most cost effective way to spread word about your business; however, it could also do a lot of damage to a business' reputation. Customer service is what keeps bringing back business after a customer has already tried a product or service. Businesses now have to battle social media because sites like Facebook and Twitter can only magnify "word of mouth" implications.

Filed under: Business, Social Media, Social Networking Continue reading
26Mar/100

Social media and the link to STD’s

The content of this post may be a bit out of the ordinary, but it is social media related and I find it rather funny. This is proof-positive that you can make any stats make any point. There was a recent study that actually tried to link more Facebook users, more sexually-transmitted diseases. I had a hearty chuckle when reading this. Luckily the author of this post seems to feel the same way. Can people actually be serious about this? Sadly, yes they can. Here's a link to how Facebook is  linked to the rise in syphilis.

Filed under: Social Media, Social Networking Continue reading
26Mar/100

Consider using a guest blogger

Let's face it. You're only one person. You may have a lot of ideas brewing in your head, but you sometimes cannot get the words out. Consider using a guest blogger to introduce new content to your website. They can offer a new perspective as well as give you a reprieve from trying to think of all the content. Today I'm going to ask those of you who read my blog to contact me @bcoppernoll on Twitter, and I will get you set up to post a special guest post!

Filed under: Blogging Continue reading
25Mar/100

A TV commercial written like web content

Applebee's has been launching it's new "Under 550 Calories" menu for the past couple months, and I do think the food looks great. Traditionally I skip commercials when I'm watching television, but last night I left the room to do a quick chore and left the TV to do it's thing. When I came back I caught an Applebee's commercial putting it's under 550 calories menu on display. I realized quickly they wrote the script similar to the fashion that web content should be written - with keywords.

Filed under: Internet Marketing, Search Engine Optimization Continue reading
24Mar/100

Forget what you know about a website redesign

Forget what you know about a website redesign. I'm going to go out on a limb and just say it. You're probably wrong. When I first started programming websites it was a race to find out who could produce the coolest, flashiest website design, and every website was trying to come out with the next "ah-ha" design or something that would make your jaw drop to your keyboard. In 2010 this is not the case...not even close.

Filed under: Internet Marketing, Search Engine Optimization, Web Based Strategy, Web Development, Website Redesign Continue reading
22Mar/100

Google Blog Search: How did I miss this?

I have been blogging on a WordPress engine for over a year. I have also been in the business for internet marketing, search engine marketing and blogging even longer. Somehow...someway...Google Blog Search flew in under my radar, and I am sad to say I missed it. Then I thought to myself, "What kind of use can I get out of this?"

Filed under: Blogging, Internet Marketing Continue reading
21Mar/104

Is your name a domain name?

A little over a year ago I purchased brandoncoppernoll.com and bcoppernoll.com to start building a personal brand. I set up a blog and now write on it two to three times a week. My goal is to provide information about web development, internet marketing, search marketing and business blogging, and it is a great avenue for family and friends to keep up with what has been going on in my life. My personal brand is to become a leader and strategist in the topics aforementioned, and hopefully I can teach you some things along the way.

Filed under: Career Continue reading
18Mar/100

Win search. Generate traffic. Create leads.

Which is more important: a beautiful website with little to no clutter and very little content, or a website that may look a little less "artistic" that is full of content? I am hoping that you pick the second website. This website has the best chance for search engine optimization and winning you search.

Filed under: Blogging, Internet Marketing, Search Engine Optimization Continue reading
15Mar/100

Justin.tv makes streaming easy

In my spare time I play some video games to get my mind off things as well as be a part of an active community and have a good time. Many members including myself took the time to set up a channel on Justin.tv to stream the games as we play them. Initially I wondered to myself if I was wasting my time, but as I take the time to understand social media and social networking I figured it was a great opportunity to learn how to do video on the internet.

Filed under: Social Media, Social Networking Continue reading
7Mar/100

Review web analytics

Reviewing web analytics is perhaps one of the single-most important things you can probably do to have a successful internet marketing and web based strategy. The internet provides you the chance to review your data almost immediately several times a day rather than waiting for reports to come in.

Filed under: Internet Marketing, Web Based Strategy Continue reading
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