Which is more important: a beautiful website with little to no clutter and very little content, or a website that may look a little less “artistic” that is full of content? I am hoping that you pick the second website. This website has the best chance for search engine optimization and winning you search.
Winning search is a term used to describe excellent search engine optimization that generates traffic for your website by search engines referring customers to your business. The more relevant content you reveal to the world (and the more often) the more search engines will like you and refer you.
The website needs to be focused on key objectives for any business:
- Generate traffic
- Be found through search engines
- Create calls to action
- Convert visitors to leads, leads to business
Business can be a term used loosely in this case. “Business” can take on many forms such as buying products & services, volunteers, recruiting, etc. If you have a goal then everything in your site should be leading your visitors to that goal to convert. Go to Google.com. Tell me if you can figure out what their conversion is.
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