The time has come for a website redesign, and you have all the important people in place. Your designer has a fresh design. Your development team is ready to churn out the work. Your content editors are writing some fresh and valuable content to get your site ready for the new look. There may be one step you’re forgetting, but do not worry. It’s a step that many forget during the process. Have you evaluated your most important assets?
Part of your web based strategy during a website redesign needs to be ensuring that important assets are properly transferred to the new site, and if certain things must change then people are directed to the new web content.
Here are some steps to evaluating and saving your important web content:
- Look through analytical data and find your most popular and powerful URLs.
- Determine which images and documents are most widely viewed or linked to.
- If an image, document or web page URL must change set up 301 redirects to the new related content.
By analyzing your data you will be able to determine these important files and items that must make the transition to your new website. Identifying and retaining this important and powerful content can provide several benefits such as less confusion for your customers, powerful links are maintained for SEO and help you structure a solid foundation for web content management for your new website.
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