Explaining Marketing to my 5 Year Old Daughter

Image Credit: Kate harding - Flickr.  Licensed under Creative Commons.

Last week my wife and I sat at the dinner table with my 5 year old daughter. We were talking about young family members and what they wanted to do for their careers. My daughter sat quietly, listening intently about life ambitions of one of her cousins. I ask her, “What do you want to do when […]

Do Tags in WordPress Help With SEO?

Can tagging bacon help?

Tagging is a great way to fine tune your content within your categories. In WordPress, you can place your posts in categories and add tags as needed. Tags are a great way to label niche content. For example, if I have a category about food my tags could include steak, eggs, and bacon. Now excuse […]

How Many Links on a Page is Too Many?

Textbook highlighter

It is tempting to list as many links as possible on your web page when you have all the content to support it. Until November of 2013, we used to think there was a 100 link per page limit rule. We now know this was more of a guideline than an actual rule. This left […]

Happy Father’s Day to all Dads

Baby's First Selfie

Being a Father is the best job I’ve ever taken. The joy of watching my kids learn and grow trumps all other accomplishments, and I’m thankful for them. Recently, my wife and I welcomed a baby boy, our third child, into this world. He came a little early, but we like to think he was […]

The Easiest Way to Embed YouTube In WordPress Posts

Official YouTube Logo

Two problems exist when embedding YouTube videos into your WordPress website. First, just knowing how to embed the video can be complicated for a content author. Second, the related videos shared at the end of YouTube videos may not always be applicable to your business and take away from the user’s experience. Addressing this can be […]

These Costly Website Mistakes Can Lose Business

The Big Problem with Small Business Websites

Your website can cost you business before your customers even walk through your doors or talk to you. This infographic by Column Five Media for legal practice management software developer MyCase, highlights costly website mistakes. Most small businesses have a very limited budget and resources to maintain a website. Luckily, all of these mistakes are common […]

Leave Your Comfort Zone and Serve the Customer

Wallkill Valley Railroad Bridge near New Paltz, NY

The lack of communication can be the top reason for failed customer service. If an account manager gets all the details of your customer’s marketing plans but doesn’t share with the project manager, designer, or developer, you’re stuck with silo’d efforts. Today’s marketing demands we function as interdisciplinary teams. Marketing is adopting skills in technology […]

Testing My Limits: A CrossFit Story

Brandon Coppernoll in a front squat before a thruster.

When I finished the Muncie CrossFit project, I knew there was something special about it. I had only heard the crazy stories about CrossFit. After talking to the co-founders, BJ McKay and Johnathon Hill, I knew that perception definitely didn’t meet reality. Safety, conditioning, and mental toughness were their top priorities. So I joined. Last week […]