Moving on: Digital Marketing Consulting

Road Less Taken - Dave Sutherland

For three years, I provided freelance consulting services on digital marketing, measurement and analytics, and web design and development. This year has been an incredible year for personal and professional growth. My wife and I welcomed our third child into this world a day before our anniversary. I had the opportunity to speak at ECI […]

Happy Talk Like a Pirate Day

Happy Talk Like a Pirate Day

Yar! It be September 19, and it be the day to start yappin’ like a pirate! Here’s a quick lesson on learn how to set up Facebook for Talk Like a Pirate Day. How to Make Facebook Talk Like a Pirate In the top menu bar on Facebook, click the down arrow Click Settings Under Language, click Edit Select English […]

How to Add Google Analytics to Your Website

Universal Analytics

Understanding user behavior on your website is becoming more important than ever before. Google Analytics is a great free tool to add to start tracking the necessary data to uncover if your site is performing well and if your users understand what to do next. Luckily, it’s really simple to add Google Analytics to your […]

3 Ways to Block Semalt in Google Analytics

No Entry by Paul Hudson

You want clean data, and when you’re browsing Google Analytics you can likely spot oddities and blemishes that just eat at you. I’ve had this experience with the Semalt Crawler. I keep coming across this in many client sites. Depending on your analytics setup, there are multiple ways to demand entry (or at least pretend […]

Meaningful Analytics: Finding Data That Matters to You

Brandon Speaks at ECI SMG

On Thursday, August 21, I spent some time talking with the ECI Social Media Group about web analytics and Google Analytics in particular. I provided a little insight about the research I’ve done as well as gave an example of a digital measurement plan that can be used to create better analytics reports. The audience […]

Presenting Web Analytics to ECI Social Media Group

I will be presenting a web analytics presentation to ECI Social Media Group at the Innovation Connector on August 21. My presentation, Meaningful Analytics – Finding Data that Matters to You will focus on breaking down Google Analytics to its fundamentals to make the information you can get digestible. The ECI Social Media Group is a gathering […]

Create a Better Content Plan for Your Website

Create a Better Content Plan for Your Website

Websites without a content plan often become like a snowball rolling down the side of a mountain. If you’ve gone through a web project, you’ve likely experienced the wide range of emotions in content creation and are just happy it’s over. You may have also experienced watching the your site’s content grow and the site navigation […]

Explaining Marketing to my 5 Year Old Daughter

Image Credit: Kate harding - Flickr.  Licensed under Creative Commons.

Last week my wife and I sat at the dinner table with my 5 year old daughter. We were talking about young family members and what they wanted to do for their careers. My daughter sat quietly, listening intently about life ambitions of one of her cousins. I ask her, “What do you want to do when […]

Do Tags in WordPress Help With SEO?

Can tagging bacon help?

Tagging is a great way to fine tune your content within your categories. In WordPress, you can place your posts in categories and add tags as needed. Tags are a great way to label niche content. For example, if I have a category about food my tags could include steak, eggs, and bacon. Now excuse […]

How Many Links on a Page is Too Many?

Textbook highlighter

It is tempting to list as many links as possible on your web page when you have all the content to support it. Until November of 2013, we used to think there was a 100 link per page limit rule. We now know this was more of a guideline than an actual rule. This left […]