Brandon Coppernoll Web content management, internet marketing and social media in Indiana

Consider blogging as a personal sales tool

In most cases, blogs are not selling you a product or service - at least not directly. Corporate blogging tends to have some ultimate sales goal in mind. You want your customers to feel they can trust you. You want your customers to come to you for guidance and hopefully turn that into a good relationship. Good business relationships usually evolve into sales in business. Blogging can also help your career. Many industry leaders maintain blogs and use them as personal sales tools to land or keep their dream jobs.

If your blog is structured properly search engines are going to notice which will in turn hopefully earn you more readers. More readers mean more eyes on your blog. Whether or not you're looking for a job you will be observed and other businesses will take notice. Your blog can be your personal sales too.

Much like employers searching through your social media, many also read blogs on a daily basis. If you have a blog you could possibly be found by the search engines and your blog is out there for everyone to read. You don't have to completely watch what you're writing as this is a free platform for you to impose your will, but keep in mind that if it's extremely controversial or rated for "mature" readers that it could damage your chances.

I suggest writing a blog about what you're passionate about and topics relating to your career path. Establish yourself as knowledgeable in the field. Structure your categories and keywords to be found via search engines so that you can win search for powerful industry keywords and phrases. Include your blog address in your resume to direct your employers and potential employers to your blog and show that you are a solid choice. If you're not looking for a job at least you're writing about what motivates you, and you will possibly uncover some research that will make you a more valuable asset as well.

Related posts:

1. Corporate blogging to win search
2. Blogging for the greater good
3. When to include blogging on your resume
4. Why “I’ll do it tomorrow” is not good for blogging