Brandon Coppernoll Web content management, internet marketing and social media in Indiana

Corporate blogging to win search

The trend for most businesses is corporate blogging to win search. The funny thing I'm beginning to learn is that you don't have to have some profound "ah-ha" blog post every single time you write. The key is to focus on the keywords that will drive the traffic through search engines to your corporate blog. There is still no reason to use only keywords and write complete jibberish, but the keywords need to be prominent and early in the post.

Some of the most successful posts have these qualities:

• Frequent use of targeted keywords
• Links with meaningful names
• Bold text to emphasize important keywords

However profound this statement may or may not be I do believe it is important for any business to engage in corporate blogging their goal should not only be to communicate with their customers on a more personal level but to also win search to drive more traffic to their Web site.

Related posts:

1. Use your corporate blog as an extension of your business
2. Why “I’ll do it tomorrow” is not good for blogging
3. Consider blogging as a personal sales tool
4. Google Blog Search: How did I miss this?