Brandon Coppernoll Web content management, internet marketing and social media in Indiana

Use your corporate blog as an extension of your business

I often get asked why would a business write a blog. I often reply "Why not?" Corporate blogging can give a business a new voice and way to communicate with its customers beyond the traditional norms that business was once operated under. The world has gone social with blogging, social media and everything in between.

I write in my blog to pass on knowledge and insight in the industry I work under. I see a lot of successful campaigns in my research as well as some very unsuccessful campaigns.  The most successful write a lot of content. They don't look for the "home run." They write content focused on a keyword strategy that attracts visitors through search.

The Exact Target Blog is an example of how to use the blog as an extension to your business model to post relevant company and industry news as well as post tips to improve how to use their product. That's something that was missing before in business to customer relationships. It's time that your company consider doing the same.

Related posts:

1. Corporate blogging to win search
2. Why “I’ll do it tomorrow” is not good for blogging
3. My best blog posts of 2010: We’re halfway done
4. Create fresh content to create good relationships