Brandon Coppernoll Web content management, internet marketing and social media in Indiana

Case Study: Jay-Crew Landscape, Inc. Promotes Green for Green Sweepstakes

Jay-Crew Landscape, Inc. of Muncie, IN is running a promotion until the end of September open to all residents of Indiana within 60 miles of the city. The Green for Green Sweepstakes winner will receive $1,000.00 in Jay-Crew services toward a landscape upgrade!

A local client at Fusework Studios has a monthly contract in which we perform updates to their site, and the Account Manager Derek McClain has done a phenomenal job at thinking strategically on things to improve the site's exposure in the grand scheme of things as well as promote Jay-Crew Landscape as the premiere local landscape company.

This month we wanted to bring awareness as the busy season closes for Jay-Crew. To help promote Fusework Studios is enlisting the assistance of several Fusework employees as well as social media outlets.

• Fusework Studios announces the sweepstakes on Facebook page;
• Fusework Studios employees share the news on Twitter and Facebook;
• Jay-Crew Landscape utilizes email marketing to its existing customers to spread the news;
• Jay-Crew landscape announces the sweepstakes on Facebook page;
• Fusework Studios employees are blogging about it too.

This combined effort has one goal in mind which is to drive targeted individuals to Jay-Crew's site to have them register for an opportunity to win a $1,000 landscape upgrade. What does Jay-Crew get out of it?

• New contacts for potential new business;
• Jay-Crew asks why people feel they need these services which gives them inside information on how they can help them;
• Customer interaction on a digital media level.

I'll be sure to keep you posted as this comes to a close to give you some interesting statistics in our efforts. I am excited to see how social media advertising can help this local landscape company.

Related posts:

1. CASE STUDY: Analytical review of a website
2. Fusework Studios’ agile approach to a web based strategy
3. If you can’t beat them, join them
4. Who runs your social media presence?