Disney is buying Marvel for $4 Billion: What will happen next?
Multiple sources report Disney is to acquire Marvel Entertainment, Inc. for $4 billion in a stock and cash transaction.
Disney will pay Marvel shareholders a $30 per share, plus approximately 0.745 Disney shares for each Marvel share they own, based on the closing price of Disney on August 28, 2009. What makes this deal huge, as far as content goes, is the fact that under the terms of the deal, Disney will acquire ownership of not only Marvel itself, but also over than 5,000 Marvel characters.
This deal not only places the brand and name of Marvel Entertainment under the massive global umbrella of Disney, but it also transfers over 5,000 Marvel characters to Disney as well.
"This transaction combines Marvel's strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney's creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories," said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. "Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney."
I can only hope this transaction doesn't change the compelling storytelling that Marvel Entertainment has been able to piece together for so long. Personally, I'm hoping business will go on as usual and Disney uses it's branding and business strength to push the Marvel brand to a wide audience and hopefully develop new fans. Only time will tell.
Disney posted an official press release regarding this matter.
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August 31st, 2009 - 15:19
This could prove interesting b/c Marvel’s story lines fall into a TOTALLY different category than Disney’s. Disney has always been about “family friendly” entertainment, whereas Marvel has been more for the action and fighting. Disney’s “bad guys” usually aren’t that bad, whereas Marvel usually has a more mature audience base who don’t mind a little more “darkness”.
Like I said, should be interesting. I hope that if Disney does take over they don’t make Marvel characters too “fluffy”, just to win over their current audience base. Comics are WAY different than Disney movies.
August 31st, 2009 - 15:23
The minute Spider-man is seen singing the “Web of Life” I’m out.