Brandon Coppernoll Web content management, internet marketing and social media in Indiana

What is your brand?

Every complete business has a brand. In most cases the brand is what lifts a company to a whole new level. Let me give you an example:

McDonald's makes good burgers, but I wouldn't say their burgers are great. A little family-owned restaurant down the street may make burgers that make your taste buds think they tasted heaven, but McDonald's comes to mind before that restaurant. Why? It's not because of the burger. It's because of the brand.

McDonald's has built it's name on fast-food and good service, and the company is almost more of a real estate company considering the millions spent in research each year to find the best locations for their business. You would be hard-pressed to find anyone in the United States who does not know what McDonald's is.

So now the question is what is your brand? How do people perceive you? What have you done to shape your brand so that when someone is searching for or considering hiring you they are met with a positive image on who you are not what you say you are?

This is really hard. I struggle with it day to day. I am human like everyone else and make mistakes but every single day I work to strengthen my brand as a web and software engineer with a solid foundation in business and social media. I am trying to bridge that gap between engineers and business thinkers.

What is your brand? How are you perceived? What comes to mind when someone asks "tell me about 'insert your name here?'" Let me know and let the world know. Let's hold each other accountable.

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