The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines. 1. Your list. Certainly one of the most important aspects of any email marketing [...]
How do you make a smart manager even smarter?
January 27, 2011 by Leave a Comment
Who knows what you need better than you? Simple question to answer I would assume. If you are a talented manager or supervisor then you can see the problem with that first question. As well as you know what motivates you, what drives you, what needs you seek to meet in your life and your [...]
Seasonal Content Management for Nonprofits
December 6, 2010 by Leave a Comment
December is notably a month where Americans spend less time in the office and more time celebrating the holidays with family and friends. Many think social media is a 24/7 job, but do you really want to be sending business-related tweets or Facebook posts while you are enjoying your time off work?
7 Steps to a Successful Live Streaming Broadcast
July 8, 2010 by Leave a Comment
This past June 24th, Kiwanis International announced their next worldwide service project at their 95th annual convention in Las Vegas. To help get the word out, we decided to stream the announcement of this monumental project live over the internet for the 243,000 Kiwanians who were not attending the convention. My first thought was this [...]
