There’s a new trend that I’m seeing emerge which requires users to “pay with a like” before content is displayed to the user. This causes users to share something before even seeing it. One of the bigger profile examples is Ubisoft’s Assassin’s Creed III’s marketing campaign which required users to like and share a trailer to [...]
You can find inspiration and lessons in just about anything if you’re open to it. I stumbled upon an 1800 Tequila commercial on Google+ (a thank you to Kevin Mullett), and I instantly fell in love with it. The commercial is short, to the point, and there’s no doubt on what is being sold and [...]
It’s all the rage to discuss how various companies are asking candidates for their Facebook passwords. Most of the reasons for asking for a prospective employee’s password are silly in my opinion. My stance is firm in that you should never give an employer a password to any personal account…anywhere. So what do you do when an [...]
Salesforce is targeting a huge competitor, WordPress, which accounts for more than 50% of the market share in content management systems with its cloud-based content management service, site.com. Salesforce believes WordPress has grown to gain market share because it’s convenient to adopt, but it’s not always suited for the task for marketing websites.
A recent comScore report makes claims that users are spending 3.3 minutes on Google+ in January. This number is minuscule when compared to Facebook’s numbers of 7.5 hours. Like a looming presence in our favorite epic movies, the trend has been continuing for some time with Google+ with 5.1 minutes in November and 4.8 minutes in December. What can [...]
Last night I was watching television with my wife when a match.com television ad came on. It starts in with a quick statement to get your attention, “I just read that people with iPhones have the most sex.” Then a quick little bit of information about online dating, and the gentleman in the commercial coyly [...]
There are countless lists on why every person and business should have a blog, and I can promise you this isn’t one of those. I simply have one reason. For me, it’s the only reason I need.
Outputting 500 lines of code a day is impressive, but it’s not everything to being a good developer. The ability to create code to solve incredibly complex problems is not everything to being a good developer. One work is all it takes to separate a good developer from a mediocre developer. Listening. While many developers [...]
A ROWE (Results-Only Work Environment) is becoming more popular in how businesses are run, but the majority of businesses have yet to take this step and the rest may not even know what it means. Personally, I love the ROWE. I think it’s a fantastic idea that focuses on the employees and not the company [...]
