In June and July I first noticed Hubspot discussing popular memes as marketing campaigns and “memejacking.” At first when I read the articles I considered them novel ideas. Memes are fun little ways to make a point or devise a little humor around a topic. I chuckled at some of the examples, and then I [...]
A tweet by Jason Falls of Social Media Explorer got my attention yesterday. There was some serious coverage recently about GM’s decision to leave Facebook’s advertising in the dust due to a lack of results. David Scott’s request to stop confusing social media marketing and advertising on social sites was thought provoking and full of rich content. [...]
This may seem like I’m picking on Foursquare, but in reality I’m really not. I didn’t have room for another social network in my life, and while Foursquare offered some fun little things like gamification and highlighting all the places I’ve been to, I realized that little room caused me to really neglect the app on [...]
There’s a new trend that I’m seeing emerge which requires users to “pay with a like” before content is displayed to the user. This causes users to share something before even seeing it. One of the bigger profile examples is Ubisoft’s Assassin’s Creed III’s marketing campaign which required users to like and share a trailer to [...]
