There’s a careful juggling act you have to perform when you specialize in certain CMS products. For instance, I work primarily in WordPress and Sitecore CMS. I chose these products because I simply like the capabilities they have to offer, but it’s also important to keep in perspective they are only CMS products and not necessarily always [...]
Salesforce is targeting a huge competitor, WordPress, which accounts for more than 50% of the market share in content management systems with its cloud-based content management service, site.com. Salesforce believes WordPress has grown to gain market share because it’s convenient to adopt, but it’s not always suited for the task for marketing websites.
A content management system (CMS) is a collection of procedures and workflows to organize an organization’s unstructured information and provide it as “content”. At its core, Sitecore does this, but the real benefits of Sitecore is the ability to extend its core function to achieve your overall business goals. Much like the .Net framework Sitecore [...]
With arguments abound for whether or not WordPress is a legitimate content management system (CMS), I stand on the side that it is a legitimate CMS. I didn’t once believe this. I felt WordPress had a long time to go. It went from a small, blogging utility on wordpress.com to what it is today (wordpress.org). [...]
December is notably a month where Americans spend less time in the office and more time celebrating the holidays with family and friends. Many think social media is a 24/7 job, but do you really want to be sending business-related tweets or Facebook posts while you are enjoying your time off work?
A lot of time has been spent on the content management life cycle with regards to content strategy, team building and project management. Behind the scenes there is a level of technical management of content management systems that doesn’t often get the publicity that content marketing and content strategy may receive. What is the technical [...]
There are some that blur the lines between web engagement and personalization. It is easy to do because some of the tactics can be used for both. Web engagement, however, involves a much deeper approach in your interaction with your customer. Engagement requires you to know where they are in the process and act upon [...]
I attended the Sitecore Dreamcore Conference 2010 in Boston last week from April 21st to the 23rd and found a lot of information that gave me an expansive look into their CMS. I found it very interesting to hear the stories from their partners and some clients on how they were using the content management [...]