Google Analytics can’t track everything. Sometimes you’re going to need to give it a little extra attention to help it along. Event tracking is one of the premiere ways to capture visitor behavior when they use content that can’t have Google Analytics tracking code. With a little planning, and event tracking code, you can learn [...]
Event tracking in Google Analytics is extremely beneficial for tracking things that don’t register as URLs on your site. For example, if you have a PDF to download, you may want to know how many times that PDF link is clicked, or you may have a form you want to know every single time someone [...]
If I had a crystal ball at my disposal as I entered every web project, I would be the sole authority of websites. Unfortunately, I don’t so I used judgment calls and leaps of faith to make decisions for the web. I didn’t always quite understand how to use web analytics in my favor. Fortunately, [...]
Recently I detailed how to configure Contact Form 7 to be tracked with Google Analytics and ultimately that’s only half the story. Tracking the form submissions in the manner described only creates a virtual page which you can see as a “pageview” within GA. This is useful, but what if you wanted to see how [...]
Tracking form submissions in Google Analytics is easy to set up in Contact Form 7 in WordPress. You can do so without setting up additional thank you pages which saves you the trouble of creating additional content you don’t really need. I use Contact Form 7 on this site and have used it in other [...]
