In June and July I first noticed Hubspot discussing popular memes as marketing campaigns and “memejacking.” At first when I read the articles I considered them novel ideas. Memes are fun little ways to make a point or devise a little humor around a topic. I chuckled at some of the examples, and then I [...]
Last week I came to the realization I still have a lot to learn about being on a marketing team. I learned there’s never really a natural progression of learning to be on a team, new team, or even a new kind of team. That is through your experience and more importantly – your mistakes. [...]
A tweet by Jason Falls of Social Media Explorer got my attention yesterday. There was some serious coverage recently about GM’s decision to leave Facebook’s advertising in the dust due to a lack of results. David Scott’s request to stop confusing social media marketing and advertising on social sites was thought provoking and full of rich content. [...]
