There are some that blur the lines between web engagement and personalization. It is easy to do because some of the tactics can be used for both. Web engagement, however, involves a much deeper approach in your interaction with your customer. Engagement requires you to know where they are in the process and act upon [...]
Web engagement management was the last topic I touched upon as one of the new trends and topics many are implementing into their web content strategies. Now that we have a definition of what WEM means, how do we implement it? I believe it starts with personalization of your website to your customers.