Review web analytics
Reviewing web analytics is perhaps one of the single-most important things you can probably do to have a successful internet marketing and web based strategy. The internet provides you the chance to review your data almost immediately several times a day rather than waiting for reports to come in.
Does your CMS provide SEO tools?
I built a robust content management system (CMS) for Fusework Studios known as the Client Dashboard in 2006, and I have provided updates for it ever since. This CMS was built using ASP (Active Server Pages) and gave the client an ability to create real legitimate pages to be crawled by search engines to assist in search engine optimization (SEO).
Building a Web based strategy around search engine marketing
Business blogging has been becoming much more important in a solid Web based strategy. The reason for this is search engines are favoring content that is not only relevant but new and fresh. This fresh content tells search engines that you are actively putting out information to your visitors on a regular basis. This encourages them to send their users to those sites or blogs because they know it is much more likely the visitor gets what they want and will return or spread the word how reliable they are. It becomes the "quid pro quo" relationship between businesses and search engines.
Why Web developers must understand business too
I see and hear about it too often. The typical stereotype of a Web developer or software engineer is a pocket-protector, glasses, algorithms, socially awkward and tends to be an introvert. These individuals are generally portrayed as out-of-touch when it comes to how their work truly has an impact on the business of their company. The guy portrayed to the right still rings true in modern pop-culture on what a nerd, Web developer or software engineer is like.
During my tenure at Ball State University I primarily studied code, applications and databases. I was completely on my path to Nerd City (does not really exist...I think). I opted to also study Information Systems Management to get a better feel for how IT and software engineering really impacts business. I actually saw quite the dynamic between most engineers I was studying with and the students that took the Information Systems Management courses. The students in IS Management generally understood practical business applications of IT and software engineering more than those who did not study IS.
Why is this important? I am always trying to find ways for the work I do to have a positive impact or effect on my company and our clients. Understanding practical business elements of a project it harnesses my focus to deliver more reliable code in the end. Many times Web developers and software engineers can get so hammered by the details of classes, objects, third-party applications, algorithms and the question of "does it work" rather than "why does it need to work"?
If you are in Web development or software engineering try to take a moment on the next project and think why does this client need this feature? The answer will almost inevitably give you more focus and a better understanding of what you need to do. The steps will become more clear on how to get to the end result. The question of "does it work" is still important in the end as you don't want to deliver a product that simply fails, but the question of "why does it need to work" will expand your insight on a project to catch potential traps or better methods to deliver a better product.
Fusework Studios’ agile approach to a web based strategy
As Fusework Studios shifts its focus to a digital agency primarily focused on a full-service partnership with its clients the need to reinvent its web based strategy became apparent. The web site has served its purpose over the years, but in order to branch into other areas of service for Fusework Studios' clients the web site needs to be changed.
There is more to this than meets the eye; however, Fusework Studios is implementing a full web based strategy with a focus on many different aspects of internet marketing. The web site is not the primary focus nor is it the most important goal for Fusework Studios.
More on Fusework Studios' goal will be revealed throughout the day as the entire staff comes together to implement and develop the web sites that are all a part of its internet marketing strategy. The concept is simple. Fusework Studios is determined to win search for specific keywords to create an edge on search engines with relevant content. All of the sites involved in this package will funnel the traffic to www.fuseworkstudios.com with points of conversions on each site as well.
I am excited to be a part of the team that is taking an agile approach to their internet marketing and web based strategy. I am confident that this will yield excellent results as we measure the analytical data in the near future. Tomorrow be a part of the process and learn more about the experience by following Fusework Studios on these sites:
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