One Month Later…

The hilarious part about starting out on my own full time was to add more time and energy during the day devoted to growing my business, and somehow along the way I learned first-hand what many small businesses deal with: not enough time. Muncie is a great city to start a business. We have a […]

Moving on: Digital Marketing Consulting

Road Less Taken - Dave Sutherland

For three years, I provided freelance consulting services on digital marketing, measurement and analytics, and web design and development. This year has been an incredible year for personal and professional growth. My wife and I welcomed our third child into this world a day before our anniversary. I had the opportunity to speak at ECI […]

Meaningful Analytics: Finding Data That Matters to You

Brandon Speaks at ECI SMG

On Thursday, August 21, I spent some time talking with the ECI Social Media Group about web analytics and Google Analytics in particular. I provided a little insight about the research I’ve done as well as gave an example of a digital measurement plan that can be used to create better analytics reports. The audience […]

Presenting Web Analytics to ECI Social Media Group

I will be presenting a web analytics presentation to ECI Social Media Group at the Innovation Connector on August 21. My presentation, Meaningful Analytics – Finding Data that Matters to You will focus on breaking down Google Analytics to its fundamentals to make the information you can get digestible. The ECI Social Media Group is a gathering […]

Create a Better Content Plan for Your Website

Create a Better Content Plan for Your Website

Websites without a content plan often become like a snowball rolling down the side of a mountain. If you’ve gone through a web project, you’ve likely experienced the wide range of emotions in content creation and are just happy it’s over. You may have also experienced watching the your site’s content grow and the site navigation […]

Do Tags in WordPress Help With SEO?

Can tagging bacon help?

Tagging is a great way to fine tune your content within your categories. In WordPress, you can place your posts in categories and add tags as needed. Tags are a great way to label niche content. For example, if I have a category about food my tags could include steak, eggs, and bacon. Now excuse […]