Brandon Coppernoll Web content management, internet marketing and social media in Indiana

1Sep/100

Stop using “contact us” forms – this means you

Using a "contact us" form is out-of-date, antiquated and no longer reliable. There is still an amazing number of websites that have the traditional menu with "Contact Us" or "Contact" at the end encouraging you to use a contact form. The question becomes: for what? A generic contact form will get you any number of different types of input from visitors to your site. Unfortunately for you and your business schedule, not all of the are from leads or even have the potential to turn into leads. So what do you do? How do you get user input if you don't use a generic contact form?

Filed under: Conversion Strategy, Web Based Strategy, Web Development, Web Engagement Management Continue reading
30Aug/100

Who runs your social media presence?

Recently I asked why should your business use social media, and I focused on the question of "why" instead of giving you reasons as to why you should. It's not uncommon many businesses attend a conference or discuss with their contacts and are told they need a Facebook page or Twitter account for their business, but when it comes to how to execute the new-found social media presence they fall flat.

After you determine you do need a social media presence and what you want to accomplish who will run with it? Do you need to hire someone new? Will someone already on staff take on this task? Do you have a team? Should you hire a company to do so? There's no magic 8-ball answer because every business is different, but here are some ideas to help you find what's best for your business.

Filed under: Brand Management, Business, Facebook, Internet Marketing, Social Media, Social Media Strategy, Social Networking, Twitter, Web Based Strategy Continue reading
18Aug/100

3 tips to identify a Facebook scam

It first started as a random post here and there, and then more recently many of my friends have become afflicted with Facebook scams that are becoming increasingly clever at hiding their true identities. Unfortunately, this comes with the territory of being the world's largest and most successful social community. You get a big target on your back and an army of scam-wielding assailants.

Filed under: Facebook, Social Media, Social Networking Continue reading
13Aug/100

4 easy steps to implement the new Tweet Button

I have been using the services for TweetMeme for some time now, but recently Twitter recently released their very own Tweet Button. This peaked my interested because Twitter has been well-known for their open API which allows you to do a number of things. Since sharing links is a popular activity on Twitter, the company wanted to make it easier for people to do without seeking out third-party applications. In four simple steps, your site can have the new Tweet Buttons too.

Filed under: Blogging, Social Media, Social Media Strategy, Social Networking, Twitter, Web Based Strategy, Web Development, Website Redesign Continue reading
11Aug/100

Why should your business use social media?

This isn't a list of reasons as to why your business should use social media. It is to ask yourself the most important question before you dive into social media: Why? Many business owners and executives have been reading online about successes using social media as well as attending conferences which they are told, "You need to have a Facebook presence!" "You need to have a Twitter account!" "If you build it. They will come!" Okay that last bit wasn't true, but unfortunately many businesses fall into this trap of believing the traffic will just come and everything will be happily ever after.

Filed under: Brand Management, Business, Facebook, Social Content Management, Social Media, Social Media Strategy, Social Networking, Twitter, Web Based Strategy, YouTube Continue reading
10Aug/100

If you can’t beat them, join them

Today I thought about how I miss out on a lot of local news. We don't have the paper delivered to our house. We're lucky if we can keep up on a monthly magazine subscription. My thought was other than an RSS feed what other options do I have to get the local news? I thought about going to the website, but then again I rarely have the time to go and seek the news. So I thought about perhaps The Star Press is on Facebook. I have consistent updates from other sources on Facebook and check there semi-regularly so surely that would be a good start. The answer is a resounding "No." The only mentions of The Star Press is from users on Facebook that happen to have mentioned them. This is unbelievable. What are they waiting for?

Filed under: Business, Facebook, New Media, Opinion, Social Media, Social Media Strategy, Social Networking Continue reading
6Aug/100

Ball Memorial Hospital’s next Facebook move

Ball Memorial Hospital's Facebook page has been lit up by angry remarks from users for the past week due to allegations and complaints made by a transgendered patient who had apparently been denied treatment. It was the patient's feeling she was denied treatment due to her transsexual nature. Ball Memorial Hospital has issued a statement in the Star Press today, and the hospital has also posted a link to the article on their page around 9 AM.

Filed under: Brand Management, Business, Facebook, Social Media, Social Media Strategy, Social Networking Continue reading
6Aug/101

Why more businesses don’t work in a ROWE – and why you should

A ROWE (Results-Only Work Environment) is becoming more popular in how businesses are run, but the majority of businesses have yet to take this step and the rest may not even know what it means. Personally, I love the ROWE. I think it's a fantastic idea that focuses on the employees and not the company which in turn creates better employees. So why are businesses hesitant to make this happen? Why should you consider moving toward a ROWE?

Filed under: Business, Career, Leadership, Opinion, Teamwork Continue reading
4Aug/100

Ball Memorial Hospital is taking heat after Facebook remarks

Let me preface this by saying I have no problems with Ball Memorial Hospital. I have had family who had worked there and my two children were born there. Both experiences were pretty good.

Now for the story, recently "a transgendered person was allegedly mistreated and refused service by staff at Ball Memorial Hospital, a Clarian Health Partner, in Muncie, Indiana." More details can be found in Ball Memorial Hospital's Facebook Nightmare. When the woman complained on Ball Memorial's Facebook page others began rallying around her. To call what followed a blunder would be an understatement.

Filed under: Brand Management, Business, Facebook, Social Media, Social Media Strategy, Social Networking Continue reading
3Aug/100

Content strategy is important

A less than flashy title. I know. After I read Content Strategy for the Web by Kristina Halvorson I cannot help but think this was the missing piece to my woes regarding web content. I've had countless projects that missed the deadline due to missing content because content waited until the last second. Then there was the attempt to force content to be done before the content moves along. This often caused deadlines to be pushed back repeatedly because it took so long to actually complete. The truth is there was no real content strategy, and to make matters even worse there was a severe disconnect in how long it actually took to analyze, plan, create, revise and publish content. It all makes sense now.

Filed under: Business, Content Strategy, Web Content Strategy Continue reading
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