How broken systems affect the end result
I recently traveled to Boston for Sitecore developer training and certification. The training went off without a hitch. I am certified. I accomplished my goals to get a deeper understanding of the system and how to apply those lessons to do a better job.
What I also learned from my trip was how much a broken system can affect the end result and all those who are involved. I should have seen this coming. I did, after all, have a job where no systems were in place. I saw the stress and tension it caused internally and even how it affected clients. I couldn't believe I was so blind to this knowledge until this past week when it finally happened to me from the client point of view.
The human side of web content management
Web content management is much more than content strategy or which content management system you will deploy. Web content management has one variable that you can never fully predict. You can only plan for it and try to put it together to execute the strategy at its fullest potential. I'm talking about your team.
Blogging: Why so serious?
The Joker in the Dark Knight was perhaps the best ever. He also coined the phrase, "Why so serious?" Which begs the question...
"Why so serious?"
4 Simple steps to personalize content through tagging
As the web becomes more and more personalized the need for proper taxonomy or categorization of content is more important and relevant. If you want to know what your customers or visitors are reading, consider tagging all of your content with appropriate terms. It may give you a whole new view of what people are actually interested in. Tagging is a great way for tracking what is being read and directing some personalized info to the end-user experience. It may go a long way in your conversion strategy.
Are we developing too many versions of…everything?
I have posted before about my take on Steve Jobs' solution to holding the new iPhone 4 and several other things. I promise this is not necessarily about that, but it does have a spot here in the discussion. My question is are we moving too fast in technology to keep up with quality? Lately it seems the same for hardware, software and web applications that we are too obsessed with coming out new versions of seemingly everything to actually produce consistent quality results that continues to "wow" or improve user experiences.
4 steps to managing expectations at work
Almost everyone at some point has made a promise to a client or supervisor that they later regretted because it was near impossible to keep. Sometimes we want to make the other person happy from the beginning which can defeat us if we even slip a little from our game. There is a very difficult challenge in managing expectations. Every day you are facing expectations from our supervisors, clients, team, friends and family. How do you manage expectations, keep your promises and keep your head above water?
What are web content management systems
There are many different web content management systems available for public and business consumption. A business may go through dozens before finally choosing one that they believe suits its needs. The process is often rigorous and time consuming. Representatives from the companies may come out and perform a presentation to sway the business into the decision to use their software. The question lies in what are content management systems (CMS), and how can a business or even personal user determine what is best for them? What goes into the process of deciding which CMS is best for their needs, and what is the next step after one is chosen? Why can't it be as simple as plug and play?
The strategy of web content management
Recently I wrote a post about understanding web content management and gave an overview of what is involved in effectively managing your content on the web. In most cases for websites, strategy involving web content is usually thought of last. I have been reading Content Strategy for the Web by Kristina Halvorson this week, and she brings up the same point. It's usually the final hours of a web project when content authors of a business realize they need to get their content ready for launch. It's the lack of content that often prevents a website from being launched on time. This has been my experience as well. The answer to this problem is a sound web content strategy.
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