You might be looking at your list of marketing projects and wondering to yourself, “How am I going to get to everything?” You have your list of projects that you have been planning for some time, and then there are those that “pop up” because of things most likely not in your control. This is okay. This is normal. You’re not alone.
Every 1,000 step journey starts with the first step
In addition to your list, you might be thinking of the hundreds of things that have to happen first or fall into place before you can get started. Layering all of this on can be paralyzing.
Don’t wait. Start with the low hanging fruit and quick wins.
Creating a little momentum to tackle marketing projects, big or small, can do wonders for a team. It gives you a sense of control, a sense of accomplishment, and the desire to keep moving forward.
Keep your momentum
Gather your team and audit your marketing projects. Try to categorize them using the Eisenhower Matrix:
- Important and urgent
- Important but not urgent
- Not important but urgent
- Not important and not urgent
Which projects are urgent and can have immediate impact? Are any attainable in a short amount of time? Complete those next. Prioritize projects that serve your clients.
High urgency projects tend to fall in the previous two categories. Tackle the smaller parts initially to build momentum for your team and your clients.
Next identify the higher priority projects that have a low urgency or take a lot of time to complete. Break these down into smaller parts that are attainable goals. This gives your team milestones to celebrate along the way.
Work together as a team
Be willing to have candid conversations about competing priorities and resources to accomplish the work. Approach the challenges as if there’s a solution to find versus reasons a project will fail.
Develop a culture that everyone is there for each other. There is no competition, and when you problem solve and complete projects together you will reach your goals in no time.